The Human Experience.
The Human Experience.
We are a brand consultancy and creative community, working at the intersection of people, culture, and brands to design beautifully for the human experience.
Studio Générale is an independent consultancy working with global clients from our office in vibrant Hong Kong.
Since 2018, we have partnered with leading brands to create lasting impact on business, society and culture.
Our name derives from Studium Generale, a place that welcomed people from all parts of the world to study.
This inclusivity and commitment to higher learning drive the thinking behind our work and the culture behind our teams today.
Our Ethos
Our Ethos
We are driven by the impact of the collective and the power of the few.
Our network, directed by a core strategy team, allows us to tailor projects according to client needs with agile, focused and cost-efficient teams.
‘Greater than the sum of its parts’ as the saying goes.
As an independent consultancy, we value our commitment to think entrepreneurially, service with care and go beyond, always.
Our Expertise
Our Expertise
We believe that companies and brands succeed when we find purpose in its people, process and products.
Our work begins at the convergence of what people find meaningful and what businesses find valuable.
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Unlocking brand potential for businesses of all sizes. Our work decodes consumer attitudes and culture to create future-proof brands that can compete in modern market places.
Brand Auditing
Innovation Workshops
Market Analysis
Consumer Insights
Trend Forecasting
Brand Positioning
Operational Planning
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Partnering with start-up ventures at early stages of ideas, or mature companies looking to explore new opportunities.
Market Analysis
Brand Design
Product/Service Design
Fundraising Strategy
Go-To-Market Planning
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Thoughtful and intentional brand design, rooted in insights and intuition to establish how businesses communicate their purpose and vision.
Competitor Analysis
Visual Exploration
Brand Positioning
Visual and Verbal Identity
Content Production
Digital Design
Service Design
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Connect meaningfully with imaginative storytelling and content that creates measureable change and makes transformational impact.
Communications Strategy
Creative Direction
Photography and Videography Production
Digital Strategy and Design
Packaging Design
Experiential Activations
Strategic Partnerships
SOME OF OUR CLIENT PARTNERS